Privacy Policy

Privacy Policy

Data Protection Policy: 

Authentic Business Associates Ltd

By using this website and registering for its surveys and other services, you consent to allowing Authentic Business Associates Ltd to use any personal data you provide, for the purposes of providing relevant services, including but not limited to workshop activities, team building processes and organisational reporting metrics.




means Authentic Business Associates Ltd, a registered company based in the United Kingdom.


means the General Data Protection Regulation.

Responsible Person

means Jeremy Matheson, or whosoever holds the role of Chief Administrative Officer in the Company at any given time.

Register of Systems

means a register of all systems or contexts in which personal data is processed by the Company.


AB means Authentic Business, the corporate training arm of Authentic Business Associates Ltd


AL means Authentic Lives, the social enterprise, non-profit activities of the Authentic Lives Trust


1. Summary

A general summary of this disclaimer and its principles is as follows:

  1. Any data you input on this website will be accessible to and can be seen by other people within your organisation, where applicable and necessary, with a relevant interest in our workshops and team-building sessions (i.e. a team leader or fellow team member), as well as by relevant AB or AL consultants.
  2. We reserve the right to share this data with other interested parties within your organisation, where applicable and necessary (those who have a reasonable interest in the data).
  3. All data that we collect is positive data about you, the individual. “Positive” means data that is collected for your benefit, not to your detriment. In an AB context, this data will be used primarily to build team profiles and to develop team and organisational metrics.


2. Data protection principles

The Company is committed to processing data in accordance with its responsibilities under the GDPR.

Article 5 of the GDPR requires that personal data shall be:

  1. processed lawfully, fairly and in a transparent manner in relation to individuals;
  2. collected for specified, explicit and legitimate purposes and not further processed in a manner that is incompatible with those purposes; further processing for archiving purposes in the public interest, scientific or historical research purposes or statistical purposes shall not be considered to be incompatible with the initial purposes;
  3. adequate, relevant and limited to what is necessary in relation to the purposes for which they are processed;
  4. accurate and, where necessary, kept up to date; every reasonable step must be taken to ensure that personal data that are inaccurate, having regard to the purposes for which they are processed, are erased or rectified without delay;
  5. kept in a form which permits identification of data subjects for no longer than is necessary for the purposes for which the personal data are processed; personal data may be stored for longer periods insofar as the personal data will be processed solely for archiving purposes in the public interest, scientific or historical research purposes or statistical purposes subject to implementation of the appropriate technical and organisational measures required by the GDPR in order to safeguard the rights and freedoms of individuals; and
  6. processed in a manner that ensures appropriate security of the personal data, including protection against unauthorised or unlawful processing and against accidental loss, destruction or damage, using appropriate technical or organisational measures.


3. General provisions

  1. This policy applies to all personal data processed by the Company.
  2. The Responsible Person shall take responsibility for the Company’s ongoing compliance with this policy.
  3. This policy shall be reviewed at least annually.


4. Lawful, fair and transparent processing

  1. To ensure its processing of data is lawful, fair and transparent, the Company shall maintain a Register of Systems.
  2. The Register of Systems shall be reviewed at least annually.
  3. Individuals have the right to access their personal data and any such requests made to the Company shall be dealt with in a timely manner.


5. Lawful purposes

  1. All data processed by the Company must be done on one of the following lawful bases: consent, contract, legal obligation, vital interests, public task or legitimate interests (see ICO guidance for more information).
  2. The Company shall note the appropriate lawful basis in the Register of Systems.
  3. Where consent is relied upon as a lawful basis for processing data, evidence of opt-in consent shall be kept with the personal data.
  4. Where communications are sent to individuals based on their consent, the option for the individual to revoke their consent should be clearly available and systems should be in place to ensure such revocation is reflected accurately in the Company’s


6. Data minimisation

  1. The Company shall ensure that personal data are adequate, relevant and limited to what is necessary in relation to the purposes for which they are processed.
  2. Data collection will be limited to the results of VIA Character Strengths surveys, Natural Preferences Surveys and OCAI surveys, as well as any group or team metrics the Company produces on the basis of this data.


7. Accuracy

  1. The Company shall take reasonable steps to ensure personal data is accurate.
  2. Where necessary for the lawful basis on which data is processed, steps shall be put in place to ensure that personal data is kept up to date.


8. Archiving / removal

  1. To ensure that personal data is kept for no longer than necessary, the Company shall put in place an archiving policy for each area in which personal data is processed and review this process annually.
  2. The archiving policy shall consider what data should/must be retained, for how long, and why.


9. Security

  1. The Company shall ensure that personal data is stored securely using modern software that is kept-up-to-date.
  2. Access to personal data shall be limited to personnel who need access and appropriate security should be in place to avoid unauthorised sharing of information.
  3. When personal data is deleted this should be done safely such that the data is irrecoverable.
  4. Appropriate back-up and disaster recovery solutions shall be in place.


10. Breach

In the event of a breach of security leading to the accidental or unlawful destruction, loss, alteration, unauthorised disclosure of, or access to, personal data, the Company shall promptly assess the risk to people’s rights and freedoms and notify any relevant parties of such a breach.



LAST UPDATED: 27th March 2024